Transient Occupancy Tax (TOT) Priorities Plan

Representing local Marriott hotels, he applauded the city's effort to create a data-driven TOT framework and urged looking at the entire tourism economy.

Representing the Sacramento Hotel Association, she highlighted the hotel community's past $50 million investment in the convention center and urged strong tourism ROI as the basis for future spending.

The Sheraton Grand general manager cautioned against increasing TOT taxes, noting hotels face heavy financial pressures and compete with other cities.

The Hyatt Regency general manager praised convention center returns and encouraged the council to think big on tourism opportunities.

The Crocker Art Museum CEO spoke about the museum's role as a major cultural destination that drives economic activity and visitor spending.

The Hilton general manager and Visit Sacramento board chair praised the council's intentional planning and upcoming events like the X Games.

The Sacramento United Soccer Club president urged using TOT funds to build a major flat field sports complex at Granite Regional Park.

Speaking for Sacramento United, he described the travel soccer industry and the lack of local field space preventing Sacramento from hosting large tournaments.

A youth soccer player shared personal struggles with late-night training schedules due to field shortages and supported building a new complex.

Representing the Power Inn Alliance, he supported exploring new tourism and economic development opportunities, including sports complexes.

Representing hospitality workers union Unite Here Local 49, he supported neighborhood investments and emphasized the need for public input on subsidies.

The Atrium 916 founder highlighted the role of local arts and consistent cultural experiences as economic drivers compared to spike festival tourism.